Makeup by One Direction lip gloss, mascara, and nail varnish review and giveaway (ends 12/4)

Building upon a 30-year history of industry leadership and innovation, Markwins International is synonymous with high-quality cosmetics at an unbeatable value. Markwins’ portfolio of brands includes Wet n Wild, Physicians Formula, The Color Institute, and a range of licensed collections. Founded in 1984, the vertically-integrated company pioneered the concept of the all-in-one cosmetics compact, and has received numerous awards for product safety and its commitment to cruelty-free practices.

The Markwins portfolio also includes the Makeup by One Direction line, which targets the loyal Directioner fanbase. The newest products in this line include Electroglam mascara for hair and eyes, Liquilights UV glow lip gloss, and the Rock Me nail kit. All the Makeup by One Direction products are named after songs by this group of five, such as “Through the Dark” and “Story of My Life.” The colors of these products are bold and bright, perfect for the One Direction fanbase.

Now for a closer look at each makeup kit, which retails for the reasonable price of $16.50!

Electroglam mascara for hair and eyes


Give your look a jolt of electric color, with this limited-edition trio of ultra-bold colored mascaras for hair and lashes, in three heavily pigmented, buildable colors.
For eyelashes- Make a subtle statement by adding a pop of color to the tips of your lashes, or add coats to your entire lashes for a shockingly chic look. The more the better!
For hair- Apply to small sections of hair and swipe through for instant electric highlights.

“Why Don’t we go There” – Shock of blue
“Does he Know?” – Pinkest hot pink
“Story of My Life” – Amped canary yellow


Don’t worry, the color will wash out of your hair quite easily! Dress up your everyday hair with a pop of color without the big commitment required by a boxed hair dye.

Liquilights Glow Gloss – UV reactive color-changing lip gloss

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Liquilights Glow Gloss sparkles brilliantly during the day and illuminates under UV black light after dark. Enriched with natural oils and vitamin E to keep your lips soft and hydrated all day and all night.
Gloss can be worn alone for a pop of sparkle and color, or paired with One Direction creme lipstick for a bolder look.

“Through the Dark” – Electric glitter poppy lip gloss that glows to neon red-orange under UV light
“Kiss You” – Orange glitter rush lip gloss that glows to neon yellow under UV light
“Taken” – Powerhouse glitter pink lip gloss that glows to neon orange under UV light


This product would be great for a holiday party or concert, where you are most likely to encounter UV lighting. Impress everyone around!

Rock Me nail kit


Rock Me nail kit, featuring neon UV-reactive Nail Varnish and UV-reactive glitter nail toppings that add even more sizzle to your  at home manicure, for nails that light up day and night.
Sprinkle the glitter over wet polish for a subtle accent, or go for the glitz and dip your entire wet mani in for mega-watt sparkle!

Nail Varnish:
“Happily” – UV iced blue glitter
“Moments” – UV neon pink
“Diana” – UV 3D holographic

Glitter Toppings:
“Kicks” – UV snow cone blue
“Not Afraid” – UV electrified pink glitter
“Star” – UV holo glitter


The One Direction fan in your life will love these polish colors! Goes on in smooth, even pigmentation. The glitter toppings are fool-proof. No two glitter looks will be the same, and that’s the best part!


I would recommend all of these products for the Directioner in your life! They are easy for even the young One Direction fans to use. The products all go on and come off easily. The colors are bold, bright, and fun. One Direction fans will be making a statement with the latest Makeup by One Direction products from Markwins. Makes a great holiday gift, even if One Direction tickets are not in the holiday budget this year. These limited edition makeup kits hit store shelves on November 15th, so you do not have to wait any longer to do this part of your holiday shopping. Find Makeup by One Direction at Macy’sDillards, Boscov’sStage StoresBeauty Brands, and Lord & Taylor. Hurry before they sell out!

Now for the giveaway!

Enter for your chance to win 1 of 50 sets prizes. The winners will receive one of the three kits shown above.

Giveaway link: (opens in a new window)

Open to residents of the United States and Canada, ages 18+.


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Disclaimer: I received the above products in exchange for an honest review. This sponsored post is powered by BrandBacker.




About Heather DeKlyen

I'm a junior blogger who is in love with freebies, sales, deals, and coupons. I can often be found near a clearance rack. If I find a really great deal, I can't resist sharing!

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